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Entries in how to create a marketing plan (2)

Tuesday
Nov012011

Marketing Isn’t Scary When You Have Systems in Place

At Halloween, we all think about scary stuff, and that made me think of how most people view marketing. If you’re a holistic business owner, then you are most likely incredible at what you do. Unfortunately, the service or product you provide is only half of it. Without marketing, your business cannot exist. For those of you who dread marketing, here’s an important tip: If you put marketing systems in place, it’s not so scary!

Here’s a way to make it fun – take a marketing planning retreat! This could be a few hours, a day, a weekend, whatever you want. Take that time and make sure it is uninterrupted and in an environment where you can focus. Then go to town planning your marketing over the next 3-6 months. Plan out the blogs you will write, where you will advertise, the special programs you will promote, and all the ways you will get the word out.

When you have a plan in front of you, it becomes easier to swallow each week as you go about your marketing efforts. You can simply take out your list, perform the task and check it off. It also helps your marketing to be more strategic. When you do your marketing haphazardly, it will end up having no rhyme or reason to it and it won’t have the consistency that marketing requires, but when you plan up front, you can integrate consistency and timeliness into your plans.

If doing this on your own seems like too much for you, ask me about my new “Nurture Your Way To Success” coaching program. Happy marketing!

Thursday
Aug042011

Take Your Holistic Business Into the Fall Season With Gusto!

For many businesses, summer is a slow time, and it’s good because it allows us to catch our breath and enjoy the summer. But fall is around the corner and it’s going to start picking up! Not only does business increase, but there is more to be done in general with the kids having homework again and holidays on the horizon.

When it picks up, be in control by having a plan already in place to do the following:

  • Attract your IDEAL clients
  • Easily & consistently stay in touch with your clients & prospects
  • Have a marketing plan in place so you don’t have to come up with new ideas when you are too busy to think about it

Now is the time to complete your marketing plan for the next quarter! It makes life and business so much easier and more effective when you are consistently following a preset plan instead of flying by the seat of your pants.