Monday, October 10, 2011 at 2:40PM
I have met many holistic practitioners who are great writers, and I am often impressed how they weave words together so they sound like poetry. But I have met few who are good copywriters. Writing is truly an art. But don’t confuse being a good writer with being a good copywriter. They are two very different things.
Copywriting requires a different skill set. It requires one to understand marketing and to present a service or product in a way that leaves people aching to have it. It generally requires copy that is concise and formatted in a way that is much different way then other writing forms. It involves understanding human psychology and doing research so you understand what your target audience wants and what they will respond to. It is precise and needs to grab attention right away. It involves setting aside what you want, as the person selling the product or service, and instead requires that you get in the head of your target market and speak directly to their wants and needs.
Be sure that you are thinking like a copywriter when you are writing your marketing copy. Otherwise your writing will not be effective, no matter how good of a writer you are. Happy copywriting!